Sunday, January 3, 2010

On Television Advertising


Quite literally... on advertising TVs. Don’t you ever wonder what goes through a marketer's mind when they have to develop a television advert for a TV. Their training will force them to look at the desirable aspects of the TV – the most important being image clarity. The general advertising technique used is to show this aspect to the viewers on TV. Is it possible that they realised that the only people who will see the true clarity of the image are those who already have better TVs.
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