Thursday, May 13, 2010

On Associated Concepts

In advertising. And not only advertising, but also in product branding. Think about puppies... Anyone who’s known a puppy quite well will understand what I mean when I say that they are very messy animals. Once you get over the cuteness, you realise that these are animals that are designed to make a mess. Which is why I’ve always wondered why a company would want to print puppies all over toilet paper, when the thing you least want the toilet paper to do is to leave a mess.
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