On Radio Advertising

There is currently an advertisement running its course for a certain car manufacturer’s “Auto Stop-Start” feature, which switches off the engine when the car is at a complete stop. The amusing part of the advert comes when it states that "when your car comes to a stop, all you will here is this..." Which is followed by a brief period of no noise apart from the sound of my own car's engine idling. I wonder if the marketing team that came up with the advert realised that a large portion of radio listeners do the majority of their listening while in the car, and would either already have a silent car, in which case their marketed idea would not appeal to them, or woud hear the sound of their own car engine during the period of silence. It's exactly the same as those TV adverts.

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